Mark Blomeley

I just received a question and have gotten this question in the past as well, “How do I get more followers on social media”. To be honest it’s very, very easy to get followers/friends on any form of social media, that’s really the easy part, but I’ll explain that first, then I’ll talk about how you get their attention, because that is ultimately how you are going to monetize your list.

Getting More Followers

Really you should consider your social media accounts as extensions of your “list” at all times. As I said above it’s easy to grow your friend base but your friends need to be specific to your target market, not just a bunch of randoms put together to make you look like a massive friend base. Get rid of the ego, it’s not about how many you have but the quality, in other words the number of people that are listening to you.

Ultimately you can find people you want to market to by going to a leader or a reputable person’s profile within the industry, groups that are specific to the industry or fan pages of gurus of the industry and begin to add the people that are friends/followers/members of these people/groups. The probability of adding someone that is going to be within your target market in these circumstances is very high.

Don’t know who the gurus are? Get creative and start googling, start doing your research, find some blogs/forums etc and begin to submerge yourself within your chosen field and actually speaking and communicating to your target market.

Establishing Rapport with Your List

Recently I had a break from internet marketing to concentrate on building an offline business and I can honestly say I’m better for it. Why? Through the first year and a half of beginning internet marketing I spent A LOT of time studying, doing intensive courses however my own internet marketing had limited success. I’m the typical entrepreneur and believe that the sky is the limit and that’s the way I approached internet marketing.

The problem was that it’s VERY easy to make internet marketing more complicated than it really is.  I was running my internet business previously with 3 staff, 3 blogs and a whole lot of headaches. Now, I’ve taken it the Keep It Simple Stupid approach. That being I don’t care how many people are on my friends list (actually I unfriend people more so than I friend people these days), it’s more about the quality of relationships that I develop. In other words I actually don’t care about my own success as much but I care about the people that I speak with and actually helping them.

If I was writing this article 12 months ago it would have been to get it submitted to 27 different article directories so I could get some back links to my website. From my perspective now, that just isn’t sincere and it’s not about providing value to people who need it. The reason I write this now is because someone asked me a question and I wanted to provide value, and if one person is asking this question then there are likely many more that are thinking the same thing.

 Ok, so I’ve gone off on a bit of a tangent, but my point is that social media honestly isn’t a numbers game; it’s about being valuable to people and to potentially reaching more people with your value. Don’t approach internet marketing as a numbers game; approach it with a networking attitude so that you can potentially enrich the lives of others as you would in real life. Just remember these are REAL people you are speaking to online.   

If you can use the two strategies that I have shared with you today then you can’t help but be successful within social media. Be genuine, don’t spam, have fun and be positive and you’ll do well : ).

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Well, I’m sure you’ll agree that social media marketing is one of the key phrases been thrown around at the moment and there are many people out there that claim to be marketing through social media. The problem is that there are people that are awesome at using social media effectively, however unfortunately like everything else there are people that are using it the wrong way as well.

Whenever I’m using social media I like to ask myself is this how I would network in real life? Ultimately that’s all that social media is, its building relationships through networking, albeit it on a large scale.

For some reason this principle is often forgotten when it comes to building their business through social media. People often see thousands upon thousands of potential customers, JV partners and referers, which there are however they get all excited and started posting crap that no one cares about. Excuse my bluntness but if I don’t know you I’m not going to care about what company you’re with or what great product that you have to offer me. However if I know, like and trust you its a different story.

If you are going to commit to social media then guess what, you’re going to have to commit to spending the time to do it properly. You can easily choose a different traffic generation strategy that involves writing or spending money or making information. With social media it comes down to the fact that you have to spend your time cultivating relationships and providing value for people in your networks.

You can’t tell me that throwing your link into a facebook group is adding value. You need to get beyond the spam and start creating value and developing strong relationships. When you begin to do this and to help others as well you will begin to start to see success.

For more information on social media marketing and to get coached personally by me on how to set up your social media marketing campaigns go to http://www.markblomeley.com/kickstart.php.

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