Business Opportunity Leads
I regularly get asked the question, “how do you get more leads for your business opportunity?”. Look to be honest this question has been asked since the beginning of the MLM industry has began, and in a traditional MLM or Business Opportunity sense, this will always be the case. There are many systems, organisations and trainings that will claim to teach you, give you or help you to generate business opportunity leads, today I want to give you the options and then you can choose what way best fits you.
I’ve said it before and I’ll say it again, the people who succeed within the industry have become a leader, it’s a simple as that, no matter how many business opportunity leads that you have or don’t have is only a small percentage of what is truly going to be related to your overall success within the industry. Ultimately it all starts at becoming a leader first, displaying leadership qualities and directing, helping and coaching your leads, prospects, customers and distributors how to do the same.
Leadership aside, the big question these days is how do you market your business opportunity? Do you go the traditional path that most MLM companies suggest and speak to your friends and family and then learn how to prospect? Well I’ll bet that if you’re reading this article then there’s a good chance that you’ve already tried this and it hasn’t worked for you. So here are your options now:
1. Genealogy Lists
You can purchase or sometimes get for free Business Opportunity leads of people that have been involved with MLM companies previously, generally you can get these from failed MLMs. My experience here is that these leads tend to be out of date and you can end up calling a whole lot of people with negligible results.
2. Traditional Prospecting
Ah yes, traditional MLM 101, creat your own business opportunity leads. You see people everywhere, in the supermarket, petrol station, beach, hiking, just go and talk to them. Ok, this can work but again very, very time consuming and who really wants to be prospecting everywhere you go?
3. Cold Calling
Many businesses conduct cold calling at some point in time, but the problem with MLM Cold Calling is that there is not a lot of respect for the industry among traditional business owners. You can spend hours upon hours doing this, meeting with them, coaching them but hey the most important thing to business owners is their business, it’s very hard for them to justify dropping their business or scaling back their business to do MLM. Whatever industry you’re in cold calling sux.
4. Online Marketing
Ok, let’s face it online network marketing has certainly experienced massive growth over the past 5 or 6 years and has gained a lot of traction. The main principle behind this is attracting leads to you through smart business marketing methods that have been applied in every other industry for decades. You get business opportunity leads that are attracted to you and come to you for a reason. Obviously these are the kind of leads you want but you’ve really got to be prepared to learn, be mentored and stick at it. If you do these three things then you can seriously dominate any MLM.
Whatever way you choose to acquire your business opportunity leads, it should fit with your goals and objectives within the industry. If you’re just really dabbling then choose some of the first 3 methods, you’ll invest less time learning and more time doing and may see some ok initial results. Online marketing is for the leaders, the doers, the learners and also willing to follow. Initially, if you try to go it alone going through trainings then your success may be limited, but you can counteract his by learning under an online network marketing leader that can mentor you to tremendously fast success.
Enjoy your day!
Mark Blomeley
Mark Blomeley is a online marketing coach within the home business industry who mentors, coaches and trains aspiring home business owners and entrepreneurs to online success. For more information on Mark’s latest products visit MLMFunnelFormula.com .
