What to learn for Internet Marketing Beginners: The Blueprint
Recently I was asked the question, “Who and what should I follow/learn to achieve my financial goals online”. What an incredibly hard question to answer don’t you think? Before I actually answer that question I want to digress slightly and bring up something I said in a previous post.
In my experience, there is such a thing as over learning, which I believe occurs when you learn at the expense of action. Don’t get me wrong, continual learning and personal development is extremely important and ultimately it’s something which I believe you should concentrate on for a fixed amount of time daily, but just like learning is important, action is just as important, actually more important.
You see the problem that a lot of budding internet entrepreneurs experience is they get so caught up in the great stuff that they are learning that they forget or just don’t implement 90% of what they learn. In the early stages of my internet marketing career, this is exactly what I experienced, too much learning, and not enough doing. As a result I do know a lot but my business is not as developed as it should be.
So I challenge you every time you do learn something, to go back and evaluate how much of that you have actually implemented, or better yet, how have you implemented as part of your day to day internet marketing activities. Ultimately if you can do something day in, day out your success is going to be tremendous, because the more action you take the more benefits you will reap.
So then, where do you start? Honestly there are so many different aspects and niches to internet marketing that this is a difficult question to answer. My experience is in the service industry and home based business industry, so I’ll give you my blue print if I were to start again.
1) Copywriting: This is easily the most beneficial skill to learn, whether it’s writing autoresponder messages or website content, this skill is an absolute must. The best course for this hands down is the copywriters’ guild course by Tim Erway. This isn’t just copy writing, this is sales funnels, website tweaking etc. Very handy course to have in your arsenal!
2) Word Press: Make sure your website/central hub is made from wordpress, go to wordpress.org, learn how to install this, how to use this. If you need bits and pieces to be tweaked (i.e. headers etc), you can easily find a cheap outsourcer to do it. The key thing here is that you know how to install it, use it and change it. This skill is a must!
3) Traffic Generation: Once you have your website set up and autoresponders set up, you need traffic; this is something you need to learn and to be honest there are so many people with different traffic generation strategies that you can learn. The key is to learn one or two and perfect them to the point you are generating at least 20 leads per day. Mike Dillard has some great courses in traffic generation definitely for PPC, also Mike Klingler has a really good social media course and there are a bunch of other really good traffic generation courses. If you want specifics feel free to leave a comment on my blog.
I believe that if you focus on learning these 3 areas above that you can launch into your internet marketing business effectively and successfully. Don’t try to branch out too much until you are effective with one or two strategies.
Essentially that’s how you get leads, if you want a system to be able to make sales over the phone or from your websites, then check out my 7 Step Sales System for Explosive Growth (sign up on the right of the page). This has been specifically adapted from a sales system that I use for my traditional business that has been proven to convert at 70 – 90%.





