Mark Blomeley

It has always been my belief that you should have a developed sales funnel prior to beginning any sort of traffic generation, otherwise your efforts on traffic generation maybe effectively wasted. You’ll find many, many trainings on traffic generation, all saying how much traffic you can get to your website, your blog etc, but what real use is getting traffic to your site if they’re not joining a database or leading to sales? Exactly! There is no point; it’s like setting up a shopping centre with no shops.

When you stop to think about it, traffic generation takes effort or money and there’s no point spending that time or money when you don’t have a sales funnel to support that traffic. In other words you want to make the most out of the effort that you put into your traffic through setting a series of steps that you want your prospect to take once they enter your site.

So from this theory we can make the assumption that you need to have some sort of sales funnel in place prior to beginning to generation traffic to your website. What I thought I would do now is share with you the key aspects that you need to have developed prior to sending traffic to your website, with the key purpose of at least offsetting your marketing costs and/or time invested.

1. Develop your free and low end products

Ok first up you need a clear understanding of exactly what you are going to offer your target market. In other words you need a free training that leads into your low end product. Your low end product is generally priced between $10 to $30, is usually some sort of information product that is a training. The idea is that this product offsets your marketing expenses and provides valuable information to your target market.

2. Set up your website, list manager, squeeze pages and sales pages

Now you have developed your initial products you need to develop your website (I recommend using wordpress.org), where you are going to house your list (I recommend using aweber.com), your squeeze page (sign up page for your free product) and also your sales page (page where they can buy your low end product.

Ultimately you can determine the content of your website, however should really speak to your target market and not what you provide. Additionally you want to push your free product and make your prospect sign up for access to that, and then lead them to your sales page (whether through sending e-mails or directly linking them there after they sign up to your free training).

If you haven’t heard, I’m about to have a massive launch related to developing your online sales funnel and your online business. For details click here.

Continue Reading

Ok, I’ve written a lot about building online structures, whether its websites, aspects of your sales funnel or generating traffic, however one of the most important aspects of your MLM sales funnel is your ability to build relationships with those people that visit your website and that are on your list.

No matter what you’re doing online whether its traffic generation, building/launching products or product delivery your long term online success is always going to stem back to your ability to build relationships. As you know and I’ve said before your no matter what your business, 80% of your business is going to come from 20% of your customers. If you can’t establish this loyal 20% of customers then you will be forever fighting an uphill battle to Sales Funnel Success within MLM industry.

Therefore whenever you do something online, create something, post something or speak to someone you have to always keep this principle in mind and approach your list or your customers from a relationship building point of view. I guess you could say that this principle is very seldom talked about but always implied or assumed that you understand this. However I wanted to highlight to you to make sure that you do this, because it’s an extremely important part to ANY business, MLM being no exception.

So how do you do it? You should be approaching every situation online with giving people value and in particular each person should be leaving more informed, more enlightened, enriched and/or have a higher degree of understanding. Additionally your personality needs to shine through in your posts, your products and your website. Don’t be afraid to let people see the real you, because when it comes to your MLM sales funnel, nothing is more attractive to someone that been able to relate to the leader that is teaching them.

You need to become a leader, become dedicated to helping people to succeed, providing outstanding customer service and at the same time having fun and letting people see you for who you are.

For more information on building relationships with your list or creating a better MLM Sales Funnel check out my free audio training.

Continue Reading

Why am i so passionate about the sales funnel? Why do I keep going on about the sales funnel’s importance for your mlm business? This video reveals all!

For more information and to kick start your sales funnel check out my free funnel audio training

Continue Reading

When it comes to internet marketing, outsourcing seems to get talked about a lot, but often people enter into doing this with very little plan for how they are going to manage their staff and what exactly you want the outsourcer to do. Ok, if you’re just starting out or even if you’ve been round a while but not had much success, then your top priority both now and potentially in the next 12 to 24 months is effectively developing your MLM sales funnel.

So you may or may not have established that you need to expand your network marketing sales funnel. If you haven’t then I recommend learning more about developing a MLM Sales Funnel (Insert link). However, if you have ultimately decided that you need to get more sales, cash or leads into your business obviously this is going to be done through further development of your sales funnel.

The number one priority for any network marketer beginning to develop their online business, is to determine what their strengths and weaknesses are when it comes to online and for that matter offline skills. In other words you really need to be doing things that you are good at or if you’re unsure about that, then its things that will make you more money. For a network marketer generally that will be creating products, finding new and improved ways of generating traffic and building relationships.

Ultimately when it comes to internet marketing, the process can be broken down into industry research, creating products, building websites/graphics, generating traffic, product delivery, customer service and sales/monetization. To be honest any and every step in this process can be outsourced, however when you are just beginning in this industry, this is simply not an option. Therefore I would highly recommend beginning with outsourcing building websites/graphics, in particular the more complex parts of websites, like html, css, including sales pages. This will ultimately help you with conversions.

Beyond that you should begin to generate traffic, find what works well then outsource these so that you can concentrate on new ways to generate traffic and increase conversions. Additionally put in place a good customer service person, who can trouble shoot customer problems and deal with servicing the customers. You can eventually expand from there but that is without a doubt the best places to start.

 To keep up to date with my blog posts and newsletter simply get a hold of my free audio training by clicking here.

Continue Reading

Ok, so you’ve heard me talk about sales funnels for a long time, in particular how these relate to the home based business or MLM industry. Let me start off by saying that the shift of people doing network marketing offline to online is definitely underway. I actually see old school marketers attempting to do things online because they can see that there is leverage there, the problem is that they are still trying to learn from their company how to do it, yet their company has no or little idea either.

However there is a growing trend towards attraction marketing and self branding which is giving networkers the opportunity to brand themselves and create a business for themselves online. The major problem is that very few are truly capitalising on this opportunity within their sales funnels. A true sales funnel in any business sense has in essence different levels where people enter your business, consume and continue to move through and consume some more. The BIGGEST problem within the MLM industry at the moment is not enough people are capitilising on this or giving enough value for people to consume.

Think about this… Think about someone who is a guru of online MLM. Do they have their own products? Do they have multiple products? The answer is yes and yes! Now think about someone who is a good networker but not a guru. Do they have their own products? Chances are they probably don’t or they are just starting to catch on that they need them so they are starting to put them out.

The people that are making waves online have something different from the field, they’ve actually have their own product or service that they are delivering to the market. However the reason why they are so successful is that they’ve actually kept this secret, because they have so many people who use their system solely or are sole affiliates of them.

I’m not saying that their products are no good and i’m not saying don’t affiliate market. In fact quite on the contrary. These guys are good because they’ve found out what’s missing in the market, created something to fill that need and then marketed like crazy and managed to get big followings.

So really, what i’m saying is that the critical element missing in 99% of online mlmers sales funnel’s is simple, their own product! If you purely just affiliate market or use a replicated system what you are in fact doing is allowing another leader to upstage you and market to your prospects. They become the authority and not you. You want to make it big? Great! Become the authority, talk to your market, come up with a solution and then market it!

Mark Blomeley

P.S. Creating your product seems like a whole lot of effort doesn’t it? Well, I’m going to show you how easy it actually is, but not only that, create a sales funnel that can absolutely blow the socks off your competition. If you want to be the next in line for a big pay day sign up for my free audio, then i will be in contact regarding my EXCLUSIVE sales funnel training launch!

Continue Reading