Mark Blomeley

Without a doubt one of the most preferred platforms for launching into your internet marketing business is utilising a blog platform, in particular wordpress.org, which allows you to effectively host and run your own blog off a domain of your choice. Now you may think what I thought when I first heard of using wordpress, “you’re kidding me, you mean I actually need a blog???”

To answer that question, the simple answer is you can if you want to, you can do anything you like. However, you should think of wordpress as so much more than simply just about a blog, you should view it as simply a different way to set up your website. Besides viewing it as another way to set up you website, wordpress gives you some unique advantages over other platforms. Wordpress is essentially an open source website development program that enables anyone to create ad ons which assist other users to develop their websites with ease. While been substantially easier to use than having to understand HTML, wordpress websites (because they are in blog format) generally rank a lot better in search engines because the blog format allows and encourages users to regularly update them and are designed to be ideal for SEO.

The installation process of wordpress is very easy and can really be done in 5mins (depending on your host); in fact wordpress.org has a step by step instructional program called the 5mins installation. Once you have installed wordpress you can easily access the easy to use backend management software through your chosendomain/wp-admin.

Obviously personalising your website is important, and there are literally thousands of free and paid themes that you can plug into your wordpress which will form the template for your blog. Of course you can personalise this as much or as little as you want, this does get a little more complicated depending on the extent you wish to personalise it, however this is one aspect of your blog that I recommend outsourcing.

Once you’ve got the design right it’s a matter of clicking add a new post when you want to post a blog update or add a new page when you want to add a new page. So simple, that the newest of newbies will find this incredibly simple to use.

For more tips or free trainings sign up to my free 20mins funnel training audio by clicking here.

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Recently I was asked the question, “Who and what should I follow/learn to achieve my financial goals online”. What an incredibly hard question to answer don’t you think? Before I actually answer that question I want to digress slightly and bring up something I said in a previous post.

In my experience, there is such a thing as over learning, which I believe occurs when you learn at the expense of action. Don’t get me wrong, continual learning and personal development is extremely important and ultimately it’s something which I believe you should concentrate on for a fixed amount of time daily, but just like learning is important, action is just as important, actually more important.

You see the problem that a lot of budding internet entrepreneurs experience is they get so caught up in the great stuff that they are learning that they forget or just don’t implement 90% of what they learn. In the early stages of my internet marketing career, this is exactly what I experienced, too much learning, and not enough doing. As a result I do know a lot but my business is not as developed as it should be.

So I challenge you every time you do learn something, to go back and evaluate how much of that you have actually implemented, or better yet, how have you implemented as part of your day to day internet marketing activities. Ultimately if you can do something day in, day out your success is going to be tremendous, because the more action you take the more benefits you will reap.

So then, where do you start? Honestly there are so many different aspects and niches to internet marketing that this is a difficult question to answer. My experience is in the service industry and home based business industry, so I’ll give you my blue print if I were to start again.

1) Copywriting: This is easily the most beneficial skill to learn, whether it’s writing autoresponder messages or website content, this skill is an absolute must. The best course for this hands down is the copywriters’ guild course by Tim Erway. This isn’t just copy writing, this is sales funnels, website tweaking etc. Very handy course to have in your arsenal!

2) Word Press: Make sure your website/central hub is made from wordpress, go to wordpress.org, learn how to install this, how to use this. If you need bits and pieces to be tweaked (i.e. headers etc), you can easily find a cheap outsourcer to do it. The key thing here is that you know how to install it, use it and change it. This skill is a must!

3) Traffic Generation: Once you have your website set up and autoresponders set up, you need traffic; this is something you need to learn and to be honest there are so many people with different traffic generation strategies that you can learn. The key is to learn one or two and perfect them to the point you are generating at least 20 leads per day. Mike Dillard has some great courses in traffic generation definitely for PPC, also Mike Klingler has a really good social media course and there are a bunch of other really good traffic generation courses. If you want specifics feel free to leave a comment on my blog.

I believe that if you focus on learning these 3 areas above that you can launch into your internet marketing business effectively and successfully. Don’t try to branch out too much until you are effective with one or two strategies.

Essentially that’s how you get leads, if you want a system to be able to make sales over the phone or from your websites, then check out my 7 Step Sales System for Explosive Growth (sign up on the right of the page). This has been specifically adapted from a sales system that I use for my traditional business that has been proven to convert at 70 – 90%.

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I just received a question and have gotten this question in the past as well, “How do I get more followers on social media”. To be honest it’s very, very easy to get followers/friends on any form of social media, that’s really the easy part, but I’ll explain that first, then I’ll talk about how you get their attention, because that is ultimately how you are going to monetize your list.

Getting More Followers

Really you should consider your social media accounts as extensions of your “list” at all times. As I said above it’s easy to grow your friend base but your friends need to be specific to your target market, not just a bunch of randoms put together to make you look like a massive friend base. Get rid of the ego, it’s not about how many you have but the quality, in other words the number of people that are listening to you.

Ultimately you can find people you want to market to by going to a leader or a reputable person’s profile within the industry, groups that are specific to the industry or fan pages of gurus of the industry and begin to add the people that are friends/followers/members of these people/groups. The probability of adding someone that is going to be within your target market in these circumstances is very high.

Don’t know who the gurus are? Get creative and start googling, start doing your research, find some blogs/forums etc and begin to submerge yourself within your chosen field and actually speaking and communicating to your target market.

Establishing Rapport with Your List

Recently I had a break from internet marketing to concentrate on building an offline business and I can honestly say I’m better for it. Why? Through the first year and a half of beginning internet marketing I spent A LOT of time studying, doing intensive courses however my own internet marketing had limited success. I’m the typical entrepreneur and believe that the sky is the limit and that’s the way I approached internet marketing.

The problem was that it’s VERY easy to make internet marketing more complicated than it really is.  I was running my internet business previously with 3 staff, 3 blogs and a whole lot of headaches. Now, I’ve taken it the Keep It Simple Stupid approach. That being I don’t care how many people are on my friends list (actually I unfriend people more so than I friend people these days), it’s more about the quality of relationships that I develop. In other words I actually don’t care about my own success as much but I care about the people that I speak with and actually helping them.

If I was writing this article 12 months ago it would have been to get it submitted to 27 different article directories so I could get some back links to my website. From my perspective now, that just isn’t sincere and it’s not about providing value to people who need it. The reason I write this now is because someone asked me a question and I wanted to provide value, and if one person is asking this question then there are likely many more that are thinking the same thing.

 Ok, so I’ve gone off on a bit of a tangent, but my point is that social media honestly isn’t a numbers game; it’s about being valuable to people and to potentially reaching more people with your value. Don’t approach internet marketing as a numbers game; approach it with a networking attitude so that you can potentially enrich the lives of others as you would in real life. Just remember these are REAL people you are speaking to online.   

If you can use the two strategies that I have shared with you today then you can’t help but be successful within social media. Be genuine, don’t spam, have fun and be positive and you’ll do well : ).

Suck at Sales and Marketing? Sign up for your Free 7 Step Sales System for Explosive Growth by filling out the form on the right of the page.

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After reading my friend Chauntelle Rakebrandt’s post about the Top 5 Benefits to eNewsletters I wanted to follow up with the top 5 Dos for eNewsletters. This list is by no means complete but if you can follow these 5 key rules you will get more opt ins, get read more and ultimately your eNewsletter will become so much more valuable.

1. Make sure that you are giving value for opting in
I think one of the biggest mistakes when it comes to opting in off a website for a newsletter is making the opt in a simple sign up to a newsletter. Unfortunately so many people get so many eNewsletters these days that if you simply have a sign up for a newsletter opt in form quite a bit of the time you are not giving enough value for that potential lead to put their details in the opt in form. The best way to counteract this is to come up with a free report, free training, free trial etc, which gives the lead enough perceived value that they are happy to part with the information to receive that free product.

2. Set up an auto responder
Chauntelle listed some great eNewsletter management services and depending on which one you choose what you can do with this software is very cool indeed, in other words definitely check these out! One such thing is an autoresponder, which is basically a series of e-mails that go out to your prospect over a period of time which you set, in other words you can have 50 e-mails set up to go to your prospect over the next 12 months. Can you imagine the potential right there? That’s right! Use those e-mails to further develop a strong relationship, add value to the relationship and introduce new products that you have, or maybe affiliate products.

3. Use hardcopy newsletters where possible
What? Newsletters that you have to actually print out and send to people in the mail I hear you ask. Well, yes that’s exactly what I mean! So few companies actually spend the time to send out newsletters to their customers these days, that you have such an advantage over your competitors here. Sure it costs more, but you will certainly reap the rewards because your open rate will be 100% and the number of people that read it will be very high as well.

4. Value, Value, Value
Through your newsletter you need to provide plenty of value, otherwise why would someone read it. Whenever I put together an e-newsletter I always make sure that I have at least one original article about something that interests my target audience. I always make sure that I recognise my top referers, have special deals for new or existing clients. In other words use your newsletter as your place to show your audience how much you know but also how much you care about them.

5. Be consistent
It can be incredibly difficult to quantify the benefits of sending out a newsletter and how that actually relates to your bottom line. The thing to remember is that your newsletter is all about continuing to build and develop the relationship you have with your clients and that takes consistency. Its very easy to put off creating a newsletter from time to time, hey i’ve certainly been there and done that! Make sure you set your newsletter production time line and stick to it. You’ll be amazed how much you can grow your business just from doing that!

Suck at Sales and Marketing? Sign up for your Free 7 Step Sales System for Explosive Growth by filling out the form on the right of the page.

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So I have been on hiatus from internet marketing for a couple of months, but in spite of this I have probably learned one of the biggest lessons when it comes to business in general. Successful business is about delivering true value. Let me explain….

One of my primary businesses has always been in the fitness industry in a more traditional business sense. One thing about the fitness industry and really any service based industry for that matter is its very easy to stop going above and beyond for your clients. The problem is you get too many clients, you don’t have the same sort of time to spend servicing them properly and standards begin to slip. This ultimately means that your business stops growing, and I truly believe that if you’re not growing, you’re dying.

Now, I can’t go into the ins and outs of how I increased a businesses turnover by 103% in the space of two months, but what I can tell you now is that delivering true value was the key!

This concept of delivering value translates into any business no matter if you’re an internet marketer, network marketer or traditional business owner. So the question now is, how exactly do you deliver true value?

When I asked myself this question two months ago, the answer for me was what does my competition do to deliver value and how can I structure my business to deliver more value or deliver value in another way. It is easy to look at the home business industry and look at all the great leaders and business owners out there and be bewildered by their success. However one thing that you can take comfort from is that they are generally no longer in the position to deliver the same sort of value that you are in the position to deliver.

Why? Because ultimately they just don’t have the time to spend delivering the same value to people one on one. Sure they might have employees or people within their business to still deliver value but that will generally be systemised or taught, it’s not the same as one on one attention that they were previously able to deliver.

If you can focus on delivering true unique value to people and you begin to be recognised for delivering value a very important shift begins, you go from just another voice shouting for attention to being VALUABLE!

To find out more why not register your interest in my free business kick start program starting soon!
http://www.markblomeley.com/kickstart.php.

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When you’re just starting out online it is very easy to get into the trap of learning more and more things so that ultimaltey you know more and more about internet marketing. However the question remains when have you crossed over to learning for the sake of learning and not for the sake or the best interest of your business?

Well, to quote a previous post you need to keep it simple. One major mistake that newbie internet marketers make is to get star struck and focused on so many different internet marketing programs or leaders and wanting to keep learning more and more. However ultimatley what you need to do is choose a single program, mentor or training and then start implementing straight away. Put all other trainings aside, stop reading other books and stay focused on what you are learning and start putting it into action.

Success is ultimatley the actions that you do day in, day out. If you think about that for a second, its the actions its not your knowledge. Sure knowledge is important, but the smartest people in the world certainly aren’t the most wealthy in a lot of circumstances. Therefore you need to be an action taker and start implementing what you are learning, instead of looking to learn more. Learn something, implement, then look to learn something else.

For more tips on getting your business kick started go to my personal Kick Start Program.

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Well google has struck again and is now slapping online businesses left right and centre. If you are in online business then it is incredibly important that you know and understand why this is happening and what you can do to prevent been slapped.

This is particularly affecting the network marketing industry, so if you are in this industry you need more information about what this is about.

To learn more about google slap and how to avoid it go to http://www.markblomeley.com/kickstart.php .

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One of the biggest mistakes that so many entrepreneurs are guitly of making is having too many projects on the go at once and not seeing the projects through to completion. Now, this might sound simple and basic but for some reason is associated with so many entrepreneurs personality, I know that I’ve certainly been guilty of doing this multiple times. I think this fact can be somewhat compounded by the numerous opportunities available online and its so easy to indentify a new niche, joint venture or business opportunity and want to get that kick started and getting your “fingers into that pie” as well.

However when it comes to online marketing 99 times out of 100 its not how many niches, opportunities or joint ventures that you are in that counts but its doing the day in day out income producing activities that are going to see the biggest results. Additionally its not  just the number of niches, opportunities and join ventures that you need to be aware of but its also keeping the overall stategies for each niche, opportunity and joint venture simple.

This means deciding on a lead generation strategy and executing it through to a point where you are bringing in strong, consistent leads. It also means not throwing product after product at your prospects as soon as they hit your sales funnel. Choose your products wisely and look to promote these over time, don’t just throw them out there at day 1.

Firstly you need to have your niche clearly defined, your strategy clearly defined and your actions clearly defined, from there its just a matter of reminding yourself daily what your strategy is and what you need to accomplish that day in order to get closer to achieving your objectives.

Sound simple? Well it can be, its really just a matter of a solid plan and discpline.

From here I really want to assist you to set up your sales funnel and hold you accountable to your business objectives, make sure you check out my business kick start program by going to http://www.markblomeley.com/kickstart.php.

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When you’re just beginning within the internet marketing industry one thing that can really explode your business growth and increase your learning curve is getting the guidance of someone that has been there and done it before you. It all comes back to the fact that you don’t have to reinvent the wheel.

At the beginning of your internet marketing career it is extremely easy to partake in over learning, you can go through course after course, without fully implementing anything, and before you know you’ve thrown away $10,000 going through courses and not a single dollar to show for it. Make sure you don’t fall into this trap! The key to successfully making it within the internet marketing industry is becoming a master of implementation, you may have all the knowledge in the world but its implementation that is going to bring in the money.

Having a good internet marketing mentor is going to help keep you on track, keep you accountable and make sure you start to make your internet business a success.

It is for this reason that i’ve launched my personal free internet marketing mentoring program, in order to ensure that you stay accountable and get the basics done very, very quickly. I have to limit this program to just 10 people so make sure you get in quick. Go to http://www.markblomeley.com/mentor.php.

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Ok, so i’ve had a few questions about the free mentoring program that I’m running at the moment so thought i would do a blog post to clear this up!

I have been running various internet marketing programs for the last 6 months and the problem that a lot of customers were facing was the abililty to implement everything that I have been teaching. Therefore instead of run another group program, I want to get down and dirty and pull a few select people’s businesses apart and totally overhaul them.

That means that I’m going to look at blog set ups, sales funnel marketing, traffic generation strategies, etc etc. Whatever it takes to get your business moving online.

I’m limiting this to 10 people at the absolute max. So far I’ve had a massive number of people apply for this program, so I’m looking at running information webinars on a daily basis (I’ll contact you when you are registered) until we kick this program off in a couple of weeks. To register for this program and for more information go to http://www.markblomeley.com/mentor.php.

I look forward to working with you soon.

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