Tips for Success with Google Adwords
Ok, what has really prompted me to put this together is that I was chatting to someone the other day and the guy was desperate to get his site to sell products (who isn’tJ), but his comment to me was that he was blowing a lot of cash on Google AdWords and has no leads and no sales to show for it.
Let me tell you right now that this is VERY common and this guy shouldn’t feel bad because I’ve certainly been there and done that too, as have many people before himJ. However, first things first, I wanted to put this together as really a cheat sheet for getting started in Google AdWords before you even contemplate getting things moving.
Ok, so lets start at the obvious, quite often people view the main issue as not getting enough traffic to the website, but if your doing AdWords and your blowing your coin, guess what, you’re getting traffic there. Which means your problem is one of two things, 1. It’s the wrong traffic and/or 2. There’s a problem with the website/sales funnel. In the case above I’m going to suggest it’s probably the website, but also some of the traffic is probably wrong as well.
Let’s break this down!
1. Wrong Traffic
Essentially what this comes down to is that some of the keywords that you are using in Google AdWords are bringing in traffic that are not looking for what you have to offer or are just browsing. If you’ve got products to sell, then you want people that are ready to buy and ready to buy now! You’ll find that when people are ready to buy they will type in certain keywords whereas if they are browsing they’ll select other keywords.
The only way to figure out what keywords work is to test, track and tweak!
2. Website/Sales Funnel Problems
Ok, you’ve managed to get the right traffic to your website, but you have no structure to your sales funnel or your website is not converting traffic to prospects. The main goal of when you first bring traffic to your website is to get someone’s details so you can begin to market to them over and over again. Your business is in your database, without a database you’re stuffed! Don’t worry too much about making sales on your first page, you must get the person’s details and to do that you need to give the prospects a reason to give their details out.
So that’s pretty much where most people go wrong, sure it sounds simple but it can obviously get quite complicated getting the optimal campaign going. It’s very easy to look at Google AdWords and say, oh I’ll just throw money at Google to send me traffic and I’ll make sales there. Wrong! Don’t get lazy with AdWords, it’s not as time consuming as other traffic generation strategies but it does take daily monitoring, tweaking and changes.
To get the cheat sheet just fill in your details below and i’ll rush it to you via e-mail!
