Mark Blomeley

Well, I’m sure you’ll agree that social media marketing is one of the key phrases been thrown around at the moment and there are many people out there that claim to be marketing through social media. The problem is that there are people that are awesome at using social media effectively, however unfortunately like everything else there are people that are using it the wrong way as well.

Whenever I’m using social media I like to ask myself is this how I would network in real life? Ultimately that’s all that social media is, its building relationships through networking, albeit it on a large scale.

For some reason this principle is often forgotten when it comes to building their business through social media. People often see thousands upon thousands of potential customers, JV partners and referers, which there are however they get all excited and started posting crap that no one cares about. Excuse my bluntness but if I don’t know you I’m not going to care about what company you’re with or what great product that you have to offer me. However if I know, like and trust you its a different story.

If you are going to commit to social media then guess what, you’re going to have to commit to spending the time to do it properly. You can easily choose a different traffic generation strategy that involves writing or spending money or making information. With social media it comes down to the fact that you have to spend your time cultivating relationships and providing value for people in your networks.

You can’t tell me that throwing your link into a facebook group is adding value. You need to get beyond the spam and start creating value and developing strong relationships. When you begin to do this and to help others as well you will begin to start to see success.

For more information on social media marketing and to get coached personally by me on how to set up your social media marketing campaigns go to http://www.markblomeley.com/kickstart.php.